Emma Wilson

Data Strategy Consultant at Performalytic

Emma writes about data culture, AI-native data quality, and the operating models that make analytics stick. Her work focuses on the people and process side of enterprise data programs.

data strategydata culturedata literacydata qualityanalytics operating modelAI adoption

Articles by Emma Wilson

4 published guides on enterprise data, analytics, and AI.

Data Quality Framework: A Step-by-Step Guide to Building Trust in Your Data

A practical guide to building a data quality framework that actually works. Assess, implement, monitor, and sustain data quality.

Aug 27, 2026 · 10 min read

The Future of Automated Data Reconciliation

Automated data reconciliation is moving from scheduled checks to continuous validation. Here is what data teams should know.

Aug 21, 2026 · 12 min read

How AI Is Changing Data Quality: From Micro-Tests to Context-Aware Quality

Traditional data quality tests are brittle and context-blind. Learn how AI-native DQ is transforming data quality.

Jul 21, 2026 · 11 min read

How to Build a Data-Driven Culture in Your Organization

A practical guide to data literacy, governance, and fostering a culture of analytics in your organization.

Jul 18, 2026 · 7 min read

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